John Brown Publishing wins Nike customer mag contract

John Brown Publishing (JBP), the publisher of Bare, is understood to have won the contract to publish Much Respect, Nike’s first venture into the consumer magazine market.

The magazine will be launched in June in support of Nike’s Jordan brand, which is endorsed by basketball star Michael Jordan. It will be distributed through 13 Niketown stores in the US.

The Nike consumer magazine will showcase athletes alongside features on music, business and urban culture. Nike has not decided whether to distribute the magazine in the UK.

JBP publishes three magazines in the US, the largest being Space, an American version of Ikea Room, which has a print run of 1.2 million. JBP chief executive Andrew Hirsch recently moved to New York to establish headquarters in the US.

In February this year, the company won the account to publish the Automobile Association’s (AA) magazine. The AA terminated its five-year relationship with Redwood and handed the publishing contract to JBP without a pitch. The account is understood to be worth more than &£5m a year (MW February 1).

Three of JBP’s consumer magazines – Viz, Bizarre and Fortean Times – were acquired by IFeelGood (IFG), the publishers of Hotdog, last week for &£6.4m. IFG intends to increase the frequency of Viz, which currently publishes six editions a year, plus summer and Christmas specials.

JBP finance director Tom Gleeson is to join IFG as managing director following the deal.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here