Owen quits Grouptrade to go solo

Dominic Owen, former head of marketing communications at BT, has quit his post as marketing director at business-to-business office supply e-company Grouptrade.com.

Owen, who joined the company last year, is understood to have left the business of his own accord. The company has recently laid off 20 per cent of its staff, citing the need to conserve cash. Head of online marketing Jeremy Levy is understood to be taking on Owen’s responsibilities.

A spokesman for Grouptrade says: “Owen worked with us from the early days. He did critical work with investment and brand positioning.

“After reviewing the marketing spend it was decided that Grouptrade was going to consolidate the marketing budget into direct sales. That being the case, Owen felt his job was done.”

Owen appointed Farm, New Phd and below-the-line agency Liquid to create the launch campaign for the Internet start-up last year.

He began his career as an account director at BDDH before moving to the Prudential Corporation in 1991 as advertising and corporate identity manager. From the Pru he went on to BT as head of marketing communications, a position he left in 1998.

The Institute of Practitioners in Advertising last year hired Grouptrade and Blacki, a car leasing company, to help members source everything from highlighters to company cars through a bulk-buying club.

Owen was not available for comment but it is believed he is to concentrate on freelance work.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here