Prescot can’t backpedal now

Everybody knows what it’s like to wake up the morning after a night out with the nagging feeling you’ve just agreed to do something you’re going to regret.

Spare a thought, then, for poor old Citigate Albert Frank director Jeremy Prescot, who is currently in training for a three-day, 235-mile bike ride from London to Brussels in aid of the British Legion Poppy Appeal after a night out with the charity’s head of direct marketing, Zoë Woods.

Those famous last words “I’ll do it if you do” now mean that Prescot finds himself jumping into the saddle, after years spent in the warm, comforting environment of the car, to cycle alongside Woods for the fundraising event.

One consolation, after getting more than he bargained for, is that Prescot has managed to inveigle creative director Jeremy Baker and account manager Jacquie Smith to join him.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here