TDI rebrands as Viacom Outdoor across Europe

Outdoor advertising company TDI is rebranding in the UK and Europe as Viacom Outdoor.

The move follows last year’s acquisition of TDI’s US parent company, Infinity Broadcasting, by media and entertainment giant Viacom.

TDI, or Transportation Displays Incorporated, is best known in the UK for selling advertising sites on behalf of London Transport. The company has been expanding into Europe, buying up traditional outdoor advertising companies which specialise in selling advertising space on billboards.

The company now has operations in seven European countries, under ten trading identities. All these will now be renamed Viacom Outdoor.

The new-look billboards, trimmed in blue and white, will appear at over 110,000 sites across Europe.

TDI European marketing director Mike Baker says: “The rebranding should have a stock market benefit, as it will make people more conscious of the Viacom name in Europe.”

He adds that although there are no immediate commercial benefits, having the name of the largest seller of advertising would “open more doors” to advertisers and ease the way for cross-border campaigns.

Viacom’s outdoor interests in the US – TDI and Infinity Outdoor – are unlikely to be rebranded as the two brands are in direct competition.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here