Ultralase to hit high streets with 20/20 Optical Stores

Laser eye clinic Ultralase is moving into the high street in a joint venture with 20/20 Optical Stores.

A clinic is to be opened in the 20/20 Optical Superstore in Oxford Street, London. If successful the idea will be rolled out to other stores across the country.

Ultralase recently appointed HDM Agency to its &£5m through-the-line account, after a three-way pitch through the AAR. The company has major national expansion plans.

The pitch, against AMV Advance and Cambridge-based Ware Anthony Rust, does not affect Ultralase’s media buying and planning business, which is held by Brilliant Independent Media Specialists.

Ultralase marketing manager Robin Jones says: “We intend to make Lasik optical surgery easily available in every major city throughout the UK, and we are backing up our words with an initial investment in excess of &£8m.”

Ultralase’s high street presence places it in direct competition with Boots Opticians, which announced last month it is to expand its laser eye clinics to a further five cities by the end of the year. Boots opened its first eye treatment centre in Regent Street, London, in December last year.

Ultralase estimates 2 million people worldwide will undergo laser eye treatment this year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here