Yell launches its first multi-product TV advertising campaign

Yell, the international directories business, is launching its first multi-product TV advertising campaign, worth &£2.6m, starting from June 1. The campaign will promote all three Yell brands – Yellow Pages, Talking Pages and – for the first time as one offering. According to the company, the consolidation of the three brands will allow Yell to highlight the range of consumer services it offers. The campaign has been created by Abbott Mead Vickers.BBDO. The first ad, ‘Bagel’, shows a man and woman ordering at the counter of a bagel shop and realising they are ordering exactly the same thing at the same time. The second ad, called ‘House’, is about an over-enthusiastic estate agent showing a young couple around a dilapidated house.

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