Yell launches its first multi-product TV advertising campaign

Yell, the international directories business, is launching its first multi-product TV advertising campaign, worth &£2.6m, starting from June 1. The campaign will promote all three Yell brands – Yellow Pages, Talking Pages and Yell.com – for the first time as one offering. According to the company, the consolidation of the three brands will allow Yell to highlight the range of consumer services it offers. The campaign has been created by Abbott Mead Vickers.BBDO. The first ad, ‘Bagel’, shows a man and woman ordering at the counter of a bagel shop and realising they are ordering exactly the same thing at the same time. The second ad, called ‘House’, is about an over-enthusiastic estate agent showing a young couple around a dilapidated house.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here