Month: May 2001

A richer seam

Marketing Week

Promotional clothing has come a long way in the past few years, and now includes accessories such as hats and water bottles, as well as the more traditional T-shirts and caps.

A reader with a beef writes

Marketing Week

In Iain Murray’s back page piece, (MW May 10), he writes that Phoenix the calf is the “sole survivor of a wholesale massacre of…kith and kin.” Surely that should be “kith and kine”? Bob Pierce Ambience London SE5 For the uninitiated: “kine” is a Biblical word for “cattle” – Ed

Heinz chief quits after three months

Marketing Week

HJ Heinz’ European retail chief, Nigel Clare, has quit the grocery giant following a global restructure. It is not known whether Clare has another job to go to. He was unavailable for comment as Marketing Week went to press. Clare was only appointed chief executive of Heinz’ European retail division in February this year (MW […]

First in the same job, twice over?

Marketing Week

I have read Marketing Week for many years and have always been impressed by the way it covers marketing news in depth and at speed. Sometimes, however, the subbing goes a bit astray. “Jazz FM hires its first head of marketing” offers a good example. “Jazz FM has appointed Nicola Young as its first head […]

UpMyStreet to test local council e-service

Marketing Week

Local information source UpMyStreet has been awarded a share of £25m worth of Government funding which has been earmarked for the development of better, more accessible local government services through Electronic Service Delivery (ESD).

Help the Aged appoints marketing chief as it prepares brand push

Marketing Week

Help the Aged is to focus on developing its brand identity, following the appointment of former Bank of Scotland (BoS) marketer Steve Jones as director of communications and marketing. Jones replaces Sandy Chalmers, who held the post of director of communications before leaving to pursue a career in freelance media. In the expanded role, Jones […]

Relationships needing work…

Marketing Week

I have noticed over the past year the amount of discussion CRM has provoked in the media. I believe it will continue to do so for a while longer, as providing better customer service will continue to drive companies in the 21st century. CRM will remain a buzzword in the IT press, and companies will […]

…You can’t beat the system…

Marketing Week

It was interesting to read the special report by Richenda Wilson (MW May 17), and particularly the thoughts of several contributors on the data that organisations capture on their customers. I’d agree that there are still many firms that don’t collect the right data to understand customers, and consequently do not drive better contact strategies. […]

Allied Bakeries loses marketer to dot-com

Marketing Week

Allied Bakeries’ marketing director, Frances Brindle, has left the company to join a dot-com start-up that provides healthcare services to blue-chip clients. Brindle recently quit the baking giant, which has brands including Allinson, Kingsmill and Mighty White, and has not been directly replaced. However, Allied has appointed a commercial director, Bart Della Mura, to oversee […]

Thomas Cook launches online travel magazine

Marketing Week

Thomas Cook has become the first holiday company to launch an online travel magazine which uses streaming video to take customers on a virtual tour of their chosen destination. Be Inspired, which can be accessed through Thomascook.com, will feature three-minute video clips of 50 destinations from Costa del Sol to the Florida Keys, for a […]

Misspent youth

Marketing Week

A landmark scheme, which aims to raise cash for schools through brand sponsorship, has reopened the ethical debate over marketing to children. Similar schemes in the US have met with harsh criticism. The question is, should the UK follow suit

Designate Advertising holds on to £2.5m Seeboard task

Marketing Week

Electricity company Seeboard Energy is understood to have retained Designate Advertising to handle its £2.5m creative and media accounts, after a final four-way pitch. The review was overseen by Shwezin Win, Seeboard’s marketing communications manager. The company declined to comment about the review. In 1999, Designate Advertising was responsible for negotiating Seeboard’s first foray into […]