John Brown Publishing (JBP), the publisher of Bare, is understood to have won the contract to publish Much Respect, Nike’s first venture into the consumer magazine market. The magazine will be launched in June in support of Nike’s Jordan brand, which is endorsed by basketball star Michael Jordan. It will be distributed through 13 Niketown […]
The CBI says the UK economy is slowing: the Government says it is not. Take no notice and watch the US, as what happens there really matters. By George Pitcher
Royal & SunAlliance is splashing out £20m on a multi-channel television advertising campaign to promote the rebranding of its consumer division.
Critics say C4’s commercial arm is stretching its capabilities. Will the man at the helm be able to ensure that it’s a financial success?
In Iain Murray’s back page piece, (MW May 10), he writes that Phoenix the calf is the “sole survivor of a wholesale massacre of…kith and kin.” Surely that should be “kith and kine”? Bob Pierce Ambience London SE5 For the uninitiated: “kine” is a Biblical word for “cattle” – Ed
Never let it be said that Channel Four is dull and uncontroversial. The ability to shock, entertain and impress in equal measure has hallmarked its quirky success right from the start – a success not even its detractors would seriously question. Without doubt that success owes a lot to symbiosis, editorial and commercial skills playing […]
Everybody knows what it’s like to wake up the morning after a night out with the nagging feeling you’ve just agreed to do something you’re going to regret. Spare a thought, then, for poor old Citigate Albert Frank director Jeremy Prescot, who is currently in training for a three-day, 235-mile bike ride from London to […]
While advertisers already have measures in place to buffer a recession, the public believe it is just media hype
Publicis has created a £2.5m national television and poster campaign to promote the launch of Hula Hoops XL, the new product from KP Snacks targeting young adults.
Coca-Cola international president of new ventures Steven Heyer is expected to take control of the soft drink giant’s global marketing strategy in addition to his existing reponsibilities. Heyer, who joined Coke from AOL Time Warner’s Turner Broadcasting System last month, is understood to be taking on responsibility for setting global marketing direction for Coke’s mainstream […]
The Diary had heard that toy maker Hasbro’s latest product idea in the US aims to do for good taste what George W Bush hopes to do for the environment. In order to cash in on – sorry, commemorate – the Japanese attack on Pearl Harbor, which has just been dramatised in a film of […]
The Internet is a revolutionary marketing tool. Well so the hype goes; but how do SMEs harness the its potential? Alan Reed discovers how some businesses have managed to gain that Net advantage
Rolls-Royce, the engineering, aerospace and marine engines corporation, has made ten job cuts across its central marketing and corporate affairs department as part of a company restructure. The marketing redundancies mainly affect middle-management marketers. Marketing director Richard Turner will not be leaving. The news follows the company’s announcement in March this year that it is […]
The Diary had heard that toy maker Hasbro’s latest product idea in the US aims to do for good taste what George W Bush hopes to do for the environment. In order to cash in on – sorry, commemorate – the Japanese attack on Pearl Harbor, which has just been dramatised in a film of […]
The Internet is a revolutionary marketing tool. Well so the hype goes; but how do SMEs harness the its potential? Alan Reed discovers how some businesses have managed to gain that Net advantage