Disgraced former MP Neil Hamilton seems to be running out of ideas in his obsessive quest to ritually humiliate himself in public.
Not content with losing his parliamentary seat to smug the former war reporter Martin Bell and then the great cash-for-questions libel case against Mohamed Al Fayed, Hamilton has been hired by Internet search engine Ask Jeeves to take part in an ad campaign for a &£1m online promotion.
Bow-tied and smiling, and with scary wife Christine by his side, Hamilton switched on a laser projection that beamed the message “Where can I get &£1m for a question?” on to the side of the Houses of Parliament.
Hamilton, who was in top form again recently when he was declared bankrupt by Macclesfield County Court, was overheard asking Jeeves how much lower he could go.
To which he received the swift reply: “Not much more, sir.”