George is pretty as a Pitcher
Is it just me, or does George Pitcher look like he is suppressing a burp in his photo each week?
David Hart
Brainspark
London EC1
Is it just me, or does George Pitcher look like he is suppressing a burp in his photo each week?
David Hart
Brainspark
London EC1
The General Election has failed to capture the public’s imagination in the same way that contestants on Big Brother have. Torin Douglas looks at who’s to blame
Advertising’s obsession with arty creativity has led to car ads which feature just about anything except the car itself. But what is the point, wonders Iain Murray?
Yet again Marketing Week finds it necessary to print that Sophie Dahl photo. It seems that Marketing Week will use any cheap excuse to print this photo.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.