MW told to give up Opium habit

Yet again Marketing Week finds it necessary to print that Sophie Dahl photo. It seems that Marketing Week will use any cheap excuse to print this photo.

Yet again Marketing Week finds it necessary to print that Sophie Dahl photo.

It seems that Marketing Week will use any cheap excuse to print this photo.Usually it is accompanied by a token uninteresting article about the Advertising Standards Authority. Last week it was on the letters page. I am sure all readers have now got the message that the staff at MW love this photo, but can’t you show some imagination and find another icon (nude or fully dressed, take your pick), some new subjects to write about and some more varied images?

Surely the world of marketing is not so short of material that we have to put up with the “Sophie Dahl complaints issue” week in, week out, forever? How about setting yourselves a target of going a whole month without mentioning Sophie in MW? There are lots of other marketing issues out there – you don’t have to focus so much attention on one granddaughter of a children’s author.

Hopefully you’ll get this before Iain Murray’s excellent column is scrapped in favour of “Sophie Dahl’s World of Marketing” thus ensuring yet more exposure for Sophie, Opium perfume and her PR company.

Russell Hill

Marketing manager

Blackwell UK Direct


Subs: no more pictures of Ms Dahl for one month – Ed.

Latest from Marketing Week

Marketing through the ages: The 2000s bring the dilemmas of digital

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here