npower on a sticky wicket with logo mat

The Diary hears npower, the new sponsor of the England cricket team’s home Test matches, has been asked to tone down its two, 50 square metre, 3D on-pitch logo mats because they are too “dazzling”.

Umpires and broadcasters complained to the utility giant during the first Test against Pakistan at Lord’s, claiming the logo was just not cricket.

One bemused hack, the Telegraph’s Martin Johnson, wrote: “They throw up enough glare to detach a retina at 30 paces.”

Npower insists that the mats conform to all agreed dimensions and were previewed to all parties at pre-match trials.

The Diary sincerely hopes the glaring row continues throughout the summer and confidently backs Darren “Dazzler” Gough to put the cocky Aussies in the shade.

Recommended

RFU courts sponsor for revamped Rugby cups

Marketing Week

The Rugby Football Union (RFU) will repackage and restructure its domestic cup competitions next season, in anticipation of naming a new title sponsor. The sponsorship package should generate around £7.5m in a three-year deal covering the tournaments. Tetley’s sponsorship of the Tetley’s Bitter Vase, Tetley’s Intermediate Cup and the Tetley’s Bitter Cup – rugby’s equivalent […]

Burn energy drink seeks wider market

Marketing Week

Burn, the Coca-Cola energy drink aimed at the style-conscious bargoer, has altered its marketing strategy to appeal to consumers at cut-price pubs and airport bars. The mixer, once dubbed “elusive” and “mysterious” because of its deliberately low-key launch last October, is targeting the mass market with a series of three-month trials at 40 Wetherspoon and […]