Digest

Esquire magazine is also using the Quartez technology, offering its readers the chance to win a top prize of a gambling holiday in Las Vegas with £10,000 spending money.

Esquire magazine is using the Quartez technology, offering its readers the chance to win a top prize of a gambling holiday in Las Vegas with &£10,000 spending money. Similar to Cosmopolitan, readers text “gamble” to the Quartez number printed inside the copy of the July issue of Esquire magazine. If they receive a text message that matches their unique number on the front of the magazine, they are the winner. Quartez says this is the first of many planned uses of the what it calls the Wireless Scratchcard.

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