Try the truth drug on ’em…

It’s amazing what lengths some companies will go to to protect their employees’ identities.

One example last week had hacks here tearing their hair out. Chasing a story about redundancies at pharmaceutical giant Roche, we got a helpfull “no comment” from a spokeswoman, then were told the reporter could call back.

But when asked who was at the other end of the phone, she went all coy: “We don’t give out names!”. Asked if her colleagues knew her name, she brought the conversation to a brusque conclusion.

However, the Diary had the last laugh. She forwarded a press statement including her name, contact details and inside leg measurement. We wonder if the company named the staff it was making redundant, or let them work it out for themselves when their desks were removed?

Recommended

Top executive quits London Electricity

Marketing Week

Martin Wenban, London Electricity’s managing director and top retail supply marketer, has left the company without another job to go to. Wenban, previously commercial director, was promoted to managing director in February, following a reorganisation at the energy company. He has been with the company since 1997 and is believed to have resigned because he […]

Thomson hires new head

Marketing Week

Thomson Holidays, the UK’s most successful holiday brand, has hired former Disney Channel marketing department head Thom Noble as its marketing director. Noble becomes the travel company’s first marketing chief for more than a year. The job has been vacant since former marketing director Shaun Powell was promoted to managing director in February last year. […]

Barnardo’s searches for marketer

Marketing Week

Barnardo’s, the children’s charity, is searching for a new head of advertising and communications to oversee its hard-hitting publicity campaigns. Suzanne Heaney, who joined the charity from Royal Mail, has left the post after 18 months to join the corporate marketing team at Barclays Bank. Heaney played a major part in launching the charity’s headline-grabbing […]