B&Q recruits ex-Bates planner to spearhead own-brand drive

B&Q, the Kingfisher-owned DIY retailer, has appointed David Roth, a former planning director of Bates UK, to the newly-created position of director of brand and marketing.

Roth’s appointment follows the sudden departure last month of marketing director Mark Beeley. Beeley reportedly left the company following a disagreement with senior management over a restructuring of B&Q’s marketing.

As strategic planning director at Bates UK, Roth worked on the £36m B&Q account. He also headed Bates Consulting before setting up his own branding consultancy in 1998, which listed B&Q among its clients.

A spokeswoman for B&Q says that in addition to overseeing the retailer’s marketing activities, including advertising, point-of-purchase promotions and PR, Roth will be responsible for developing own-label and sub-brands.

Roth does not plan to review the DIY giant’s creative and media accounts, handled by Bates UK and Zenith respectively.

Earlier this month, Kingfisher ended months of speculation over the future of its Woolworths and Superdrug retail chains, by announcing its intention to float the two businesses.

Kingfisher chief executive Geoff Mulcahy abandoned talks with shortlisted bidders after failing to agree a price.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here