Levi’s hunts Euro boss after Hanson takes US post

The top European marketing position at Levi Strauss is vacant following the promotion of Robert Hanson, president of Levi Strauss Europe, Middle East and Africa (EMEA), to company president, based in the US.

Hanson’s promotion follows the resignation of James Capon less than two years after the company veteran took on the presidential role.

Hanson, who joined Levi’s in 1988, created and introduced Levi’s Engineered Jeans, which are ergonomically designed to fit both men and women, and one of the company’s more popular recent introductions. Prior to his European role, Hanson was the director, then vice-president, of Dockers’ brand marketing in the US.

The president of Levi Strauss EMEA, Joe Middleton, will step in to lead the Levi’s brand for the region until Hanson’s successor is named.

Capon was with Levi’s for 21 years. He is credited with turning Dockers, Levi’s casual trousers business, into a $1bn-a-year (&£715m-a-year) business during the Nineties during his six-year tenure as president.

It is understood that Levi’s president and chief executive, Philip Marineau, was not satisfied with the progress of the Levi brand under Capon’s stewardship.

The company’s like-for-like first quarter net sales declined eight per cent, to $996m from $1,082m (&£712.3m from &£773.9m) in the first quarter of 2000. Levi’s was founded 148 years ago.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here