New magazine to hit the stands

Computer and video games magazine publisher Paragon Publishing is to launch Gear, a publication that will combine technology, gadgets and fashion.

The magazine is understood to have an initial print run of 100,000. It will be priced at £2.99.

Paragon, the company behind the unofficial Playstation magazine Play, aims to cover technology such as DVDs and MP3, and also iconic fashion items like trainers, bikes and surfboards.

Last month the publisher acquired PC Strategy Games from Crimson Publishing for an undisclosed sum. The magazine has been merged with Paragon Publishing’s own title, Strategy Player.

In April this year, Paragon launched Digital Music Maker, aimed at entry-level computer users. The quarterly magazine followed on from two new titles launched early this year, PC First Aid and Top 100 DVDs.

In the Audit Bureau of Circulations figures (ABCs) for June to December 2000, Play reported a dip of 13.5 per cent period-on-period, and 26.2 per cent year-on-year, to a total circulation figure of 66,174.

Another of Paragon’s publications, Powerstation, reported a circulation decline of 17.5 per cent period-on-period, and 10.6 per cent year-on-year, to a total circulation figure of 41,854.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here