P&G baby care boss lands global marketing position

Procter & Gamble has promoted its vice-president of strategic planning, marketing and new business development in its baby care business, James Stengel, to the role of global marketing officer.

Procter & Gamble has promoted its vice-president of strategic planning, marketing and new business development in its baby care business, James Stengel, to the role of global marketing officer.

Stengel takes over from Robert Wehling, who will retire in August.

As head of marketing at P&G, Wehling helped spearhead the recent cross-media marketing agreement with media company Viacom Plus.

He was also behind P&G’s move to introduce performance-related pay for its ad agencies, instead of straight commission.

To cut its losses on product launches P&G is to end its Olay cosmetics line and scale back the marketing of Secret deodorant in Europe. The Olay skincare brand was extended into cosmetics four years ago, while Secret was introduced in 1999.

The company has also halted plans to roll out its dry cleaning product, Dryel, in the UK and continental Europe . Dryel, a rival to Unilever’s Persil Revive, has been tested in Ireland since 1999.

A spokesman for P&G indicates that the company is to increase its UK marketing and advertising budget. He says: “To increase its presence in Western Europe, P&G will place greater focus on countries such as the UK, Germany, France, Italy and Spain.”

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