Amerada launches domestic telecoms service

Amerada, the UK gas and electricity provider, is launching a telecoms service.

Amerada, the UK gas and electricity provider, is launching a telecoms service.

The service, which will be rolled out to all Amerada’s domestic customers, will charge 5p less per minute for national daytime calls than BT’s standard service. It will also be 1p less than the BT Together service, and British Gas.

Amerada, which is the sponsor of Carlton TV’s London TV report, launched its electricity service in September last year.

The company says it is able to offer the additional service after buying a “small telecommunications company”, although it would not reveal any details about the purchase or the name of the company acquired.

Amerada marketing manager Jenny Brownlee says that research by Datamonitor shows that by 2004 over half of UK homes will take more than two services from their utility company.

She says: “More consumers are seeking the convenience and simplicity of one single supplier for all their utilities. Amerada wants to offer customers the same competitive price on their phone bills that they have come to expect from Amerada on gas and electricity.”

Customers will be connected to Amerada’s phone service via a box that plugs into their existing BT line socket.

Amerada, which is owned by oil and gas giant Amerada Hess Corporation, was launched in the UK in 1996 following deregulation of the utilities market.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here