Digest

Nestlé is reported to be testing a new pet food concept in Italy, called ‘Friskies Qualità Freschezza’.

Nestlé is reported to be testing a new pet food concept in Italy, called ‘Friskies QualitÃÂ Freschezza’. The product, a ‘fresh’, wet cat food, comes in packaging developed in conjunction with Tetra Pak and is to be made in Italy. If successful, the launch will be extended across Europe.

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