EMAP Elan to launch Cosmo rival Elle Girl

EMAP Elan is set to launch Elle Girl, a spin-off of Elle, in September to go head-on against The National Magazine Company’s Cosmo Girl, due out in the same month.

But EMAP refuses to confirm the date of the second issue of Elle’s glossy “little sister” title. The publisher will only say it will come out “early next year” and will subsequently appear quarterly. It will not comment on the reasons for its decision to roll out the second issue on an unspecified date next year.

Elle Girl, published by HachetteEMAP Magazines, will be an international brand. The US edition will be rolled out in September by Hachette Filipacchi (USA). Plans for other international editions, published by Hachette Filipacchi, are in place, according to EMAP Elan.

EMAP Elan chief executive Barry McIlheney says: “The youth market has never been more ripe for innovation.”

Hachette Filipacchi Média chief executive international Jean-Paul Denfert-Rochereau adds: “After Elle Decoration and Elle A Table, Elle Girl enriches our Elle brand portfolio, which is developed in 34 countries. Combining the power of the Elle brand with EMAP’s youth expertise is an obvious step.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here