Myhome to open high street shop

Unilever’s Net-based home services company tries dry cleaning outlet before extending portfolio

Myhome, Unilever’s home services venture aimed at “cash rich, time poor” consumers, is planning to roll out its first branded shop later this year.

The Myhome shop, will open in South-west London, initially as a dry-cleaners, but will later sell Unilever’s range of cleaning products.

Myhome, which was launched early last year, is at present an Internet-only service, offering Cif Home clean and Persil Services to homeowners in South-west London.

Unilever plans to roll out the service across the capital next year and to the rest of the country in 2003.

The household goods giant will relaunch Myhome in September, introducing carpet cleaning and ironing services. The relaunch will also include discounts on all other services.

The company also hopes to roll out “replenishment services” by the start of 2001. Myhome customers will be able to place orders for bulky items, such as bottles of water, soap powder and nappies. Perishable items, such as food, will not be included in this service.

Myhome chief executive David Ball says: “Myhome has been talking to customers and potential customers to find out what they want from it. The service is now looking at a more traditional retail approach.”

Myhome.com claims to have more than 1,500 consumers.

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