Sex and the pithy is just too cheesey

“Sex sells” is an age-old advertising aphorism. But the Diary believes the bombardment of mucky media messages is becoming too up-front for comfort.

Witness a recent print ad for McLelland Seriously Strong Cheddar, which features a horny young couple indulging in some pretty graphic antics, with the extraordinary strapline “safe sex, dangerous cheese”.

Continuing the food and sex theme, cooked meats company Madrange has launched its first marketing campaign, showing an attractive brunette taking a soapy bath and holding a roll of ham to her lips.

We dread to think what the first campaign for Ian “Beefy” Botham’s pork sausages, made by Perkins Frozen Foods, will look like…

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