There are no more butts with Zapp

The Diary knows only too well how quiet the ad industry is in the dog days of summer, but design agency Zapp Communications seems to have far too much time on its hands.

Lunching in neighbouring Hoxton Square would be a sunny pleasure for the agency’s employees if it wasn’t for fag butts left smouldering in the grass.

So the design team hatched a cunning plan. The solution to their problem of a giant outdoor ashtray comes in the form of cans on a string. Smokers can pick up the cans, carry them around like a portable ashtray and return them to a selected point when they leave the park.

Not content with providing cans, Zapp sent out an agency “angel” to convert smokers to drop their bad habits. If walking around like a plonker holding a can on a string wasn’t enough to put them off, surely being accosted by a heavenly messenger will be even more effective than patches.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here