On the table
Marketing WeekExhibitions need to meet visitor expectations while stands must prove their worth by being innovative and effective. Simon Rines discovers what insiders think of the exhibitions industry’s performance
Exhibitions need to meet visitor expectations while stands must prove their worth by being innovative and effective. Simon Rines discovers what insiders think of the exhibitions industry’s performance
I must complain in the strongest terms about your Diary piece “Pulling the bag over our eyes?” (MW last week). As anyone reading the Independent last Saturday (June 23) will have discovered, Glasgow has many superb restaurants, featuring modern Scottish cuisine as well as the best cooking from around the world. Scotland’s other cities also […]
One 2 One’s marketing chief Clent Richardson has unveiled a new marketing communications structure, which integrates the mobile operator’s business marketing team with the centralised brand group. The 20-strong business marketing team, which operated as part of the business unit headed by David Henson, will now work in the centralised marketing group under marketing director, […]
I was very interested in your cover story on the “Baby Beamer” (MW last week). The article makes some interesting points about the trouble BMW may face in marketing the new Mini. We are all aware of the cultural rivalry between the UK and Germany. Every football game between our two nations always results in […]
Green campaigners are calling for a boycott of Esso products because of the role its parent company, Exxon, played in the collapse of the Kyoto agreement.
Vodafone is considering sending out 12 million text messages to warn its customers against being conned into calling a premium rate number by bogus messages. The mobile phone operator is concerned the messages will damage SMS, which is being used increasingly as a marketing tool. The rogue messages contain warnings such as “Important, please call”, […]
Channel 5 will next week launch a £2m campaign for Australian soap Home and Away. It will be the largest single promotion the TV channel has run since its launch.
Charities are having difficulty recruiting new donors. With giving at a 20-year low, they are being forced to come up with new methods to persuade young people to open their wallets.
Redcell has won the £6m advertising and media account for the Wales Tourist Board (WTB) with a brief to turn the principality into a holiday hot spot.
DIY chain Homebase has become the latest convert to affiliate marketing.
Why oh why can’t they leave things alone? As the age-old adage goes: “If it ain’t broke don’t fix it.” I just hate these modern versions of old “greats”, first the Beetle and now the Mini. The reason the old versions have such long-lasting appeal is because they haven’t changed. The manufacturers haven’t updated the […]
Holiday websites are popular with independent travellers but package holidaymakers still favour the high street
Calls for Gerald Corbett to resign as Kingfisher chairman are motivated by envy and revenge, both of which have no place in the commercial world, says George Pitcher
The toy market has grown rapidly in the past five years, thanks largely to computer games bought by adults. But traditional toys are still selling well
New transatlantic airline Blue Fox has appointed Grey to work on its strategic positioning. The airline, which is the first new transatlantic operator in nearly two decades, will offer two flights a day from London’s Stansted Airport to New York’s JFK Airport. Blue Fox aims to be in the air by next March. It will […]