Mail merge?
Marketing WeekThe direct marketing industry has been represented since 1992 by two trade bodies. Many practitioners feel the two should merge, but the organisations maintain they play distinct roles.
The direct marketing industry has been represented since 1992 by two trade bodies. Many practitioners feel the two should merge, but the organisations maintain they play distinct roles.
Companies, battered by ever-growing competition, are looking for alternative sources of profit. Some of them are using their management skills to find new opportunities.
Amerada, the UK gas and electricity provider, is launching a telecoms service.
I was very interested in your cover story on the “Baby Beamer” (MW last week). The article makes some interesting points about the trouble BMW may face in marketing the new Mini. We are all aware of the cultural rivalry between the UK and Germany. Every football game between our two nations always results in […]
Online Travel Portal, a joint venture between nine national airlines, has been rebranded as Opodo and is seeking a creative agency, a new media agency and a loyalty scheme partner. The partnership includes BA, Air France, KLM and Lufthansa. Opodo marketing chief Nicholas de Santis is leading the search and has shortlisted HHCL & Partners, […]
Media and creative directors are split over the issue of illegal fly-posted advertising, according to research. Last week, Royal & SunAlliance (RSA) came under fire from Westminster City Council after the insurer stuck fly-posters for its “where’s Lucky” ad campaign across central London (MW last week). Media bosses condemn fly-posting, which costs each London council […]
Why oh why can’t they leave things alone? As the age-old adage goes: “If it ain’t broke don’t fix it.” I just hate these modern versions of old “greats”, first the Beetle and now the Mini. The reason the old versions have such long-lasting appeal is because they haven’t changed. The manufacturers haven’t updated the […]
The Diary knows only too well how quiet the ad industry is in the dog days of summer, but design agency Zapp Communications seems to have far too much time on its hands. Lunching in neighbouring Hoxton Square would be a sunny pleasure for the agency’s employees if it wasn’t for fag butts left smouldering […]
Go Racing is to make the first serious bid at breaking the power of the high street bookie. But teething problems have meant a slow start.
Online Travel Portal, a joint venture between nine national airlines, has been rebranded as Opodo and is seeking a creative agency, a new media agency and a loyalty scheme partner. The partnership includes BA, Air France, KLM and Lufthansa. Opodo marketing chief Nicholas de Santis is leading the search and has shortlisted HHCL & Partners, […]
Media and creative directors are split over the issue of illegal fly-posted advertising, according to research. Last week, Royal & SunAlliance (RSA) came under fire from Westminster City Council after the insurer stuck fly-posters for its “where’s Lucky” ad campaign across central London (MW last week). Media bosses condemn fly-posting, which costs each London council […]
The rise in children responsible for their own spend is fuelling fears about their exploitation through heavy-handed use of character licensing. Are parents ceding control to marketers?
Thanks for publishing my letter this week (MW June21), it was much appreciated. One small gripe though: you subbed out the examples of future programming from the penultimate paragraph, but failed to change the first sentence of it. The upshot is that it looks as if E4 acknowledges criticisms about future programming but has no […]
Unilever’s Net-based home services company tries dry cleaning outlet before extending portfolio
Thanks for publishing my letter this week (MW June21), it was much appreciated. One small gripe though: you subbed out the examples of future programming from the penultimate paragraph, but failed to change the first sentence of it. The upshot is that it looks as if E4 acknowledges criticisms about future programming but has no […]