The Arcadia Group is withdrawing from Sainsbury’s Reward card scheme, leaving the supermarket with just four retail partners taking part in the loyalty programme. From next month Sainsbury’s Reward card customers will no longer be able to redeem their points in Arcadia’s clothing chains, which include Burtons, Dorothy Perkins, Top Shop, Wallis and Warehouse. A […]
Blue Marble, IMP’s interactive division, has promoted Mark Cullen to be the agency’s first client services director.
Pepsi Cola is linking with AmBev, Brazilian owner of the Antarctica and Brahma beer brands, to launch in Portugal Guaraná Antarctica, a soft drink containing herbal extracts. Guaraná Antarctica is the strongest-selling soft drink (after colas) in its home market. If successful, the drink is likely to be rolled out worldwide.
Garry Durston has joined the London Tourist Board as head of Internet marketing, not as head of French ISP Internet marketing, as incorrectly stated last week.
National Car Rental has appointed Rebecca Madden to the newly created role of relationship marketing manager.
BAA has appointed Marcus Agius as chairman, replacing Lawrence Urquhart with effect from April 1, 2002.
Bacardi Breezer is relaunching its website with a free MP3 download station and screen savers.
The recent spate of consolidation reinforces the view that independents face an improbable struggle to make it as global players. By Amanda Wilkinson
How can the anti-smoking lobby hound smokers of one weed while endorsing the use of another, particularly in the light of tobacco’s new-found benefits.
The results from three studies show that online ads are an effective brand-building tool
Sonoo Singh’s analysis of BBC Worldwide (MW July 12) described a company I didn’t recognise. What a lot of bollocks. I am delighted and privileged, in a couple of weeks, to be returning from three years in the US (where I have been leading BBC Worldwide’s North and South American operations) to head the third-largest […]
MTV.co.uk, website of the youth music TV channel, has launched an MTV Ringtones Service. Featuring leading acts in R&B, Hip Hop, pop and dance, the ringtones are based on the MTV charts and will be updated weekly. The new service will be backed by advertising on the MTV channel, viral marketing, SMS, flyposting and online […]
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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