Digest

By Marketing Week 5 Jul 2001 12:00 am

Kingfisher has confirmed that former Railtrack chief Gerald Corbett will remain as chairman of Woolworths. Corbett joined the company in March on a six month contract to oversee the Woolworths demerger.

Hide Comments Start the discussion

Post a comment

Login to comment

Latest jobs

Marketing Manager

Head of Marketing

Content Marketing Manager

Market Insights Manager

Marketing Specialist

Kinnerton Confectionary Limited

Global Brand Head

Digital Marketing Manager

Featured Recruiters

P&G puts focus on reach: It’s a more important measure than spend

The marketing boss of the world’s largest advertiser is more interested in measuring reach than spend, with P&G increasingly finding it can use money that would have been “wasted” on frequence to boost the number of people it reaches.

Ad spend forecast, LGBT+ representation, social media harm: 5 killer stats to start your week

We arm marketers with all the numbers they need to tackle the week ahead.

Coca-Cola highlights its innovation credentials in campaign for new Diet Coke flavours

Coca-Cola is promoting new flavours of Diet Coke including ‘Twisted Strawberry’ and ‘Exotic Mango’ in a tongue-in-cheek campaign.

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather than the bigger picture, according to Diageo’s Syl Saller, O2’s Nina Bibby and Verizon’s Diego Scotti, who suggest a lack of role models is also preventing CMOs from taking the next step.

Personal Development

Agency Relationships

Mark Ritson

100 Disruptive Brands

Media Strategy

Customer Experience

Digital Transformation

Team Management

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

If you are looking for our Jobs site, please click here

Password recovery

If your email address is registered we will send you an email to recover your password.

Digest

Recruit marketing talent

You should read this

Five appoints Vizeum to Â£5m task