Almost half of brands view marketing as a cost rather than an investment
Josh StephensonMarketers believe they are having a greater impact on business, but still feel held back by the age-old perception marketing is a cost rather than an investment.
‘No substitute for truth-led ideas’: What AI means for marketing creativity
Matthew ValentineAI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?
Marketing’s strategic importance ramps up as influence grows
Charlotte RogersThe 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
Retail sales ahead of inflation despite ‘fragile’ consumer confidence
Niamh CarrollFood sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.