Get stuffed? You can with a Nissan

Just occasionally, a press release lands on the Diary’s desk which deserves a second read before it goes in the bin. One such has arrived from Nissan.

Seemingly, the Nissan press office is going out of its mind through overwork or boredom. To announce the appointment of new PR administrator Andrea Lowther, the team issued a press release which appeared to consist of a five-year-old’s ramblings.

“Andrea Lowther replaces Vicky Saville (the Vixen), who is taking six months out towell it’s obvious reallyto make a two-legged delivery,” screamed the PR team.

“We’re looking forward to Andrea shedding some light on just what this PR lark is.”

The release was accompanied by a photograph of four rag dolls. God only knows what was going on in the press office, but the Diary can only hope the team didn’t drive home that night.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here