UKTV is extending its UK Style digital channel brand on to the Web, with a website that enables users to design virtual rooms.
Visitors to the site, at www.- ukstyle.tv, can change wall colours, floor coverings and furniture to give them ideas for their own homes.
UKTV is targeting the 2 million UK Style viewers who, it says, are also Internet users. The site will be promoted by the Hogarth Group through trailers on the channel, direct marketing and e-mails.
Content will be updated monthly, and will include chat pages, competitions and online forums featuring personalities from the channel. A reminder service will send users e-mails about the times of their favourite programmes.
UKTV marketing director Julia Weston says: “UK Style’s main objective is to become the defining homes and gardens brand which entertains, inspires and informs across a range of media.”
UK Style was launched in 1997 and broadcasts BBC homes and gardening programmes including Ground Force and Changing Rooms.