RSPB shakes up marketing department

The Royal Society for the Protection of Birds (RSPB) has promoted strategic co-ordinator Karen Rothwell to the position of marketing director.

Rothwell replaces Frances Hurst, who left last month to go travelling.

Rothwell joined the charity in 1988 to work on its direct marketing campaigns. She previously worked in business-to-business marketing and hopes to create a better profile for the RSPB.

She says: “The RSPB is poised for great things. It has a good team and a great cause. I hope to see a much better focus for the charity.”

Last year the RSPB moved its &£4m direct marketing account to Lion, formerly Burnett Associates, from WWAV Rapp Collins, which had held the account for over 12 years.

During Hurst’s tenure, membership for the society has increased from 820,000 to more than 1 million. Members account for 80 per cent of the funding for the charity.

Last year the RSPB was asked to comment on complaints against an ad for energy drink Red Devil, which featured footballer Vinnie Jones encouraging a robin to smash into a window.

The charity said it was unlikely any bird was hurt in the making of the campaign and made no comment on whether the ads might encourage people to hurt birds.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here