Beeb Ventures to generate ads on Reuters’ sites

Reuters UK has appointed Beeb Ventures to build advertising on its and newly launched sites.

Reuters UK has appointed Beeb Ventures to build advertising on its and newly launched sites.

This is the first time the Beeb Ventures sales team has represented an external client. Its main focus remains managing advertising sales across online sites for Gardeners’ World, Top of the Pops, Top Gear and Good Homes.

Beeb Ventures, which operates shopping portal and free ISP, is a subsidiary of BBC Worldwide, the commercial arm of the BBC. Its advertising sales team will have responsibility for creating online campaigns for advertisers on the and Kalends sites, covering banner and rich media advertising and sponsorship.

Reuters hopes to transform its branded UK news site into a leading personal finance portal in the UK. Kalends is billed as a future event information service.

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