Britvic launches organic Robinsons fruit cordials

Britvic is moving into the organic soft drinks sector by launching Robinsons Organic fruit cordial.

The drink, to be launched in lemon and orange flavours, will be rolled out in glass bottles to major retailers nationwide by the end of next week.

Robinsons’ brand design agency, Brandhouse WTS, has handled design work on the new bottles. It is not known whether Britvic is planning a major marketing campaign for the new drink. HHCL & Partners handles above-the-line work for Robinsons.

Brandhouse design consultant Paula Macfarlane says: “The Organic range will communicate the ‘natural goodness’ of the product, while remaining within the brand framework.”

Organic will be sold in dark green glass bottles, which Brandhouse says add to the shelf life of the drink.

Robinsons is a major sponsor of British tennis and, as well as sponsoring the country’s number one player Tim Henman, is backing a team of six young players in their bid to become Wimbledon champions.

Last summer, Britvic spent &£8m on marketing to back the launch of children’s drink Juice Up as a rival to Procter & Gamble’s Sunny Delight.

Britvic, owned by PepsiCo, Bass, Allied Domecq and Whitbread, is being sold off. The company is expected to fetch at least &£400m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here