BSkyB to launch TiVo rival box at lower price

British Sky Broadcasting is launching an enhanced set-top box, with “personal video” capability. The box will be priced at about &£300.

The launch of Sky+, the UK’s first integrated personal television recorder and digital TV service, will be supported by a &£5m marketing campaign using press and outdoor advertising.

Some industry experts had expected the price of Sky+ to be nearer &£400. The new set-top box undercuts the retail price of the TiVo personal video recorder, which was launched in a marketing partnership with BSkyB last year, priced at &£399.

However, TiVo is platform-neutral and can be used with any service.

Subscribers who want access to Sky+ listings will have to pay a &£10 a month subscription fee, the same as subscribers to TiVo.

Analysts expect that BSkyB’s sales target will be about 100,000 in the first year. TiVo reported global subscriber figures of 189,000 for the year ending April 30. In the UK, TiVo is understood to have signed up more than 5,000 subscribers.

BSkyB subsidises basic set-top boxes, which are given away free, but analysts expect that this practice will be phased out in 2003.

Personal video recorders automatically record viewers’ favourite programmes without the need for a video cassette.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here