BSkyB to launch TiVo rival box at lower price

British Sky Broadcasting is launching an enhanced set-top box, with “personal video” capability. The box will be priced at about &£300.

The launch of Sky+, the UK’s first integrated personal television recorder and digital TV service, will be supported by a &£5m marketing campaign using press and outdoor advertising.

Some industry experts had expected the price of Sky+ to be nearer &£400. The new set-top box undercuts the retail price of the TiVo personal video recorder, which was launched in a marketing partnership with BSkyB last year, priced at &£399.

However, TiVo is platform-neutral and can be used with any service.

Subscribers who want access to Sky+ listings will have to pay a &£10 a month subscription fee, the same as subscribers to TiVo.

Analysts expect that BSkyB’s sales target will be about 100,000 in the first year. TiVo reported global subscriber figures of 189,000 for the year ending April 30. In the UK, TiVo is understood to have signed up more than 5,000 subscribers.

BSkyB subsidises basic set-top boxes, which are given away free, but analysts expect that this practice will be phased out in 2003.

Personal video recorders automatically record viewers’ favourite programmes without the need for a video cassette.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here