Coca-Cola continues

Coca-Cola GB & Ireland has launched advertising campaigns for Fanta, Sprite and Alive, continuing its “think local, act local” strategy. The Fanta campaign, featuring three separate executions, was created by Soul. The campaign will break soon and will run until the end of August. The ads use the catchline “Why can’t everything orange taste like Fanta?”. Two national outdoor campaigns for Sprite, created by Lowe Lintas, were unveiled this week and will run until September. New executions for Alive, created by Mother, ask young teens about what being alive means to them. Coca-Cola GB & Ireland communications director Andrew Coker says: “These campaigns use British wit and contemporary British style to connect with consumers with great effect.”