The London Tourist Board has appointed a team to develop its website, londontouristboard.com. Garry Durston, previously country manager at Internet Telecom, joins as head of French ISP Internet marketing; and Stephen Faloon, previously e-commerce technical manager at international marketing agency Catalina, as head of IT operations.
Catch up on all the most important marketing news from the around the world with our morning round-up.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
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