MyVillage launches 30 sites targeting regional markets

MyVillage, an Internet company targeting local communities and businesses, has unveiled more than 30 websites.

Building on established sites for Notting Hill, Chelsea and Kensington, the new additions include,,, and The Notting Hill-based company hopes to launch more than 60 London area sites before introducing the network to the rest of the UK.

The company hopes to attract marketers spending £3bn a year on regional press and local directories. MyVillage’s advertising and sponsorship partners include Ebay, Belgo, Click-a-job, From The Terraces and Find a Property.

The company has this week launched a series of websites aimed at TV soap fans. They include (Eastenders), (Coronation Street), (Emmerdale Farm) and (Brookside).

MyVillage claims that banners account for just one tenth of its ad revenue. Founder Roified Brown says: “We use creative innovative editorial promotions that appear as our own sticky local content, except that they are paid for by the advertisers.

“We write about businesses, and encourage them to offer users discounts and concessions. It’s a fine line between editorial integrity and advertising promotion.

“Our features don’t make extravagant claims on behalf of the businesses, or say they are ‘the best’, but we do tell their story, give them a face, and make them a recognised part of the community.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here