Evian appoints Gibson to head up Ladies PGA Tour

The Evian Ladies European Golf Tour has appointed Robin Gibson as its commercial director.

Gibson, who joined two weeks ago following a stint as European marketing manager for Taylor Made Adidas Golf, replaces Richard Masters who joined the Football League earlier this year.

Gibson says he plans to make golf the “top European sport for women”. He believes the sport has a rosy future if it focuses on a younger, contemporary image and trendy new stars such as Paula Marti, 21, as well as established stars, such as Laura Davies.

Gibson says: “Paula is what the sport needs. She’s a rookie who has already won two tournaments. She’s young, good looking, has got a pierced belly button and can hit the ball miles – she’s one tough cookie.”

According to research by Evian Ladies European Golf Tour, the sport has a core following of upmarket females aged 35 and upwards, with a secondary audience of younger females.

Gibson adds: “There is a real gap in the market for women’s sport in Europe and we want to take advantage of that. I believe we can make golf the top sport for women in Europe.”

The 2001 Weetabix Women’s Open at Sunningdale takes place at the start of next month with £1m prize money on offer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here