Getting on the audit trail

I read with interest Simon Rines’s article on the exhibition industry (MW June 28). I thought some interesting points were raised by participants, but I was somewhat concerned that the Audit Bureau of Circulations (ABC) was not mentioned, considering it audits over 224 exhibitions, a figure increasing by 20 per cent a year.

In particular, a point raised by Lindsay Baldwin surprised me. She commented that with so many events attracting large numbers, it is difficult for buyers to know how many are relevant. ABC delivers this information through the profile audits it supplies. Many exhibitions organisers now provide such audits, which deliver demographics to give buyers confidence that they are getting quality attendees to their events.

Lindsay also commented that you cannot get information on exhibitions. ABC actually places the certificates of audited exhibitions on its website, making the information available for everyone to use.

The exhibitions industry is moving dramatically and it is important that buyers are aware that many organisers are going to great lengths to deliver the information that people need to make decisions as to which exhibitions to attend.

Jan Pitt

Director B2B

Audit Bureau of Circulations

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here