Joint campaign from NTL and Telewest

Three key benefits of broadband – speed, price and the fact that the Net is ‘always on’ – will be promoted to consumers in the first joint advertising campaign from cable operators NTL and Telewest. The TV, print, outdoor and online ad campaign, which comes in three phases, breaks at the weekend. An initial burst, telling opinion formers that the two cable companies are working together to build broadband Britain, will be followed by a three-week blitz targeting ABC1 Internet users highlighting broadband’s benefits. The final phase will be aimed at signing subscribers to the broadband service which is competitively priced at &£25 per month. J Walter Thompson has created the advertising campaign and Carat and Media Insight have bought the media.The cable giants are expected to produce further joint campaigns, but JWT and Telewest’s agency Saatchi & Saatchi will be invited to pitch head-on for projects as they arise.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here