Leith London picks up data specialist Iomega’s account

Leith London has won the £4.3m pan-European advertising account for the troubled computer data storage company Iomega.

The agency beat Springer & Jacoby UK, Farm Communications and Myrtle to the account.

The review was handled by the the AAR. Incumbent agency Euro RSCG Wnek Gosper declined to take part in the pitch.

US-based Iomega last week announced it is making up to 1,100 job cuts following poor second quarter results. The company reported a net loss of $35.9m (£24.9m) compared with a net profit of $40.4m (£28.9m) in the same period last year.

The company, which operates in Europe through headquarters in Geneva, produces a range of storage systems for computers including the Zip and Jaz drives.

The company sold 40 million Zip drives and 250 million disks last year, but is currently seeing a fall off in sales of these core products. However the company has made moves into the consumer electronics market with the release of the HipZip MP3 player and the PocketZip for digital camera picture storage.

Last year, the company went into profit for the first time in three years, posting net income of $170m (£121m) on the back of $1.3bn (£928m) revenue. This is compared with a net loss of $103m (£73.6m) in 1999 and revenue of $1.5bn (£1bn).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here