TBWA Group launches sponsorship consultancy

TBWA Group this week launches a sponsorship consultancy called Stream/MSI.

TBWA Group this week launches a sponsorship consultancy called Stream/MSI.

The venture will offer strategic, creative and practical advice to brand owners, and is a joint venture with TBWA’s US-based Omnicom sister agency Millsport.

Millsport currently acts as chief sponsorship adviser to Pepsi, Sony and Visa.

Stream/MSI has hired a group of consultants in key areas including media, online, sport and music, and has already picked up a number of clients including a major contract with Cadbury which culminated in its sponsorship of the Commonwealth Games (MW last week).

As well as operating in the UK, Stream/MSI expects to expand into Europe.

Mike Falconer, managing director of Stream/MSI, says: “The sponsorship market is hugely different from the way it was three years ago. It now extends across the entire spectrum of entertainment and information.”

“There is an urgent need for specialist intermediaries who start with the needs of the brand, can advise right across the sponsorship spectrum and have responsibility solely to the brand owner.”

TBWA Group chairman Paul Bainsfair adds: “TBWA has been examining the best route into the burgeoning world of sponsorship for some time. This is a new and potent proposition for sponsors.”

In June, Octagon Marketing announced that it was launching a cause related marketing service within its marketing division (MW June 14).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here