Barclaycard is to release a football-themed credit card to tie in with its sponsorship of the FA Premier League. The card should become available next month when the 2001/2002 season kicks off. The credit card will also tie in with Barclaycard’s new ads which feature Angus Deayton with football stars such as David Seaman and […]
If a single European market will offer cost savings to both car manufacturers and consumers, then isn’t it about time we embraced the idea?
Sometimes marketers take a flyer or make an educated guess about a campaign and just keep their fingers crossed that the gamble pays off. But washing powder company Acdoco looks like it is on a sticky wicket with its latest gimmick. The firm has backed the England cricket team to win the Ashes as part […]
Does Iain Murray then believe that freedom is the highest expression of humanity (MW 12 July)? And if so does this make him an anarchist? I would suggest that he is dreaming rather an impossible dream, or perhaps considering a move to Mogadishu before the rule of law is restored. However, I can’t sit around […]
Cricket’s governing body, the International Cricket Council (ICC), will announce a root-and-branch overhaul of its structure and image in the coming months. The ICC, often perceived as stuffy and outdated, will rebrand and is looking at organisations such as UEFA, the Football Association and Fifa for inspiration. It is expected that the ICC will be […]
Executive vice-president Wilan van den Berg quits after restructure gives control to US office
KP Skips is cashing in on the current Harry Potter craze on all things magical, and is to launch a limited edition flavour called Wizard’s Wicked BBQ. Although the company is not actually using a character from the popular children’s books, the snack will have its own promotional character, called the Wizard of Stodge, who […]
With recession looming, competition for a slice of the falling market is hitting exhibition organisers hard. Helen Donald looks at what techniques organisers can use to get ahead of the game again
The RAC is launching a functional caffeine drink called RAC 124, which will help keep sleepy drivers awake at the wheel. The fruit-flavoured drink, which has twice as much caffeine as Red Bull, gets its name because 124mg (or two cups of coffee) is the amount the Highway Code recommends if you are feeling tired […]
The oversupply in the UK clothing market (MW July 12) has come at a time when too few retailers are willing to take a risk and differentiate. If you look at the retailers that are doing well in the UK – Ikea and Matalan, for example – you start to see that differentiation is key. […]
Bar chain Yates’s has recruited fashion designer Wayne Hemingway to launch what it claims is the first bar-based broadcasting network. From July 24, the service, called 18:84, will broadcast on plasma screens in 57 Yates’s bars across the UK, stretching from Plymouth to Aberdeen. The company says it will reach a potential audience of 1 […]
Superdrug looks set to review its marketing and communications strategies following the sale of the retailer to Dutch health and beauty giant Kruidvat. The retailer’s parent group Kingfisher announced on Friday that it has sold the 700-strong Superdrug chain for £280m. Industry sources believe new owner Kruidvat, a privately owned chain of health and beauty […]
TBWA Group this week launches a sponsorship consultancy called Stream/MSI.
Since Margaret Thatcher declared war on the UK’s trade unions in the Eighties, they have been in decline, stigmatised as industrial dinosaurs with no place in the modern world. Now, however, the unions are starting to win back members. Will a
By merging Virginmoney and Virgin Direct and rolling out mobile phone services and radio stations around the world, Richard Branson wants to finally make Virgin into a global brand. Will it work? asks Gary Thurtle