Over the past year we’ve seen a great deal of news about Internet advertising, thousands of column inches speculating on future expenditure levels – from bullish visions of the future to knee-jerk backlashes of unfounded conservatism. All of this set against a background where some marketers still do not understand that, just like outdoor or […]
Gillette has shifted its estimated $100m (£60m) global oral care business into BBDO New York from Interpublic.
LCD manufacturer Digital View is developing a national network of advertising screens to be installed in shops. The range of technology includes flat screens attached to the front of cash registers. The company plans to have 1,200 screens in place by next summer, rising to 3,000 by 2003. Digital View will be developing the service […]
I read with interest Simon Rines’s article on the exhibition industry (MW June 28). I thought some interesting points were raised by participants, but I was somewhat concerned that the Audit Bureau of Circulations (ABC) was not mentioned, considering it audits over 224 exhibitions, a figure increasing by 20 per cent a year. In particular, […]
While your article about giving to charity (MW June 28) raises concerns about the problem of encouraging young people to regularly donate money to charity, the statement by Paul Seligman, managing director of 141, that “young people don’t necessarily have bank accounts, and they are generally quite scared of direct debits,” is misleading. Independent research […]
Scottish Amicable has promoted head of product strategy Stuart Pender to the role of commercial director with responsibility for marketing. His appointment is part of a company restructure which involved a valuation of the marketing department’s role within business development following the introduction of stakeholder pensions this year. This has already resulted in the scrapping […]
Leith London has won the £4.3m pan-European advertising account for the troubled computer data storage company Iomega. The agency beat Springer & Jacoby UK, Farm Communications and Myrtle to the account. The review was handled by the the AAR. Incumbent agency Euro RSCG Wnek Gosper declined to take part in the pitch. US-based Iomega last […]
Ideas Unlimited is launching a viral marketing campaign for AIBO, Sony’s artificially intelligent, dog-like robot. The campaign aims to target sophisticated technology users. Ideas Unlimited account director Simon Parkes says: “Consumers being targeted by the AIBO campaign spend considerable time at the computer. With this in mind, plus the fact that AIBO’s main sales channel […]
Red Devil, the energy drinks company, is launching a cola-flavoured energy drink called Red Devil Power Cola. It will have the same distribution as Red Devil and will be available in pubs, clubs and supermarkets within weeks. A roll-out to the rest of Europe is likely to follow. Red Devil marketing director Mark de Quervain […]
UK Style, part of a joint venture between the BBC and Telewest-owned Flextech, has become a quiet success through clever, targeted marketing, says Torin Douglas
Superdrug looks set to review its marketing and communications strategies following the sale of the retailer to Dutch health and beauty giant Kruidvat. The retailer’s parent group Kingfisher announced on Friday that it has sold the 700-strong Superdrug chain for £280m. Industry sources believe new owner Kruidvat, a privately owned chain of health and beauty […]
Three key benefits of broadband – speed, price and the fact that the Net is ‘always on’ – will be promoted to consumers in the first joint advertising campaign from cable operators NTL and Telewest. The TV, print, outdoor and online ad campaign, which comes in three phases, breaks at the weekend. An initial burst, […]
Any changes to gambling ad rules are years away, but ad agencies are already checking the odds of them being able to cash in, says Rory Cavanagh
It’s amazing what you can pick up at a post office. In less time than it takes to lick a stamp, Consignia is already diversifying into bizarre areas, following its debut as the newly reincarnated Post Office. The company has sealed a deal with Figleaves.com and will now be stocking – well, stockings, knickers and […]
Twice as many advertisers spend more than £5m a year on direct marketing than three years ago, according to a study by the Incorporated Society of British Advertisers (ISBA).