EMAP Elan’s new monthly title “Project Floyd”, which is understood to be launching within the next two months, has appointed Josephine Monroe, founder of online broadcast magazine Bullet.com, as its publisher. Bullet.com shut down in September last year. Prior to working at Bullet.com, Monroe was features editor at Time Out magazine. Project Floyd is understood […]
Rob Furber’s article (MW 5 July) covered off-trade consumer promotions, but what about the trade based ones in pubs and bars which avoid the usual issues with clutter and can be highly effective? People seem to forget that those who actually make the sales in pubs and clubs – the bar staff – are a […]
Mazda has regained control of its distribution in the UK and has brought in senior Ford marketer to be the company’s new managing director. James Muir starts at Mazda on August 1, and will appoint a marketing director immediately. Mazda was distributed and marketed in the UK by the MCL Group, headed by chairman David […]
The consumer magazine market has recently seen many titles disappear and a few arrive. This is as it should be if the sector is to flourish. By Caroline Simpson
Plymouth Gin is reviewing its marketing strategy with a view to appointing an advertising agency in the UK. Marketing director Nick Blacknell, who joined the company last month, is in the process of drawing up a marketing plan for the brand. Plymouth Gin has used Team Saatchi on a project basis for print campaigns in […]
Ideas Unlimited is launching a viral marketing campaign for AIBO, Sony’s artificially intelligent, dog-like robot. The campaign aims to target sophisticated technology users. Ideas Unlimited account director Simon Parkes says: “Consumers being targeted by the AIBO campaign spend considerable time at the computer. With this in mind, plus the fact that AIBO’s main sales channel […]
Leith London has won the £4.3m pan-European advertising account for the troubled computer data storage company Iomega. The agency beat Springer & Jacoby UK, Farm Communications and Myrtle to the account. The review was handled by the the AAR. Incumbent agency Euro RSCG Wnek Gosper declined to take part in the pitch. US-based Iomega last […]
Compaq UK & Ireland has promoted planning and market development director Hugh Barton to the position of director of marketing.
Sonoo Singh’s analysis of BBC Worldwide (MW July 12) described a company I didn’t recognise. What a lot of bollocks. I am delighted and privileged, in a couple of weeks, to be returning from three years in the US (where I have been leading BBC Worldwide’s North and South American operations) to head the third-largest […]
The results from three studies show that online ads are an effective brand-building tool
How can the anti-smoking lobby hound smokers of one weed while endorsing the use of another, particularly in the light of tobacco’s new-found benefits.
The recent spate of consolidation reinforces the view that independents face an improbable struggle to make it as global players. By Amanda Wilkinson
The Arcadia Group is withdrawing from Sainsbury’s Reward card scheme, leaving the supermarket with just four retail partners taking part in the loyalty programme. From next month Sainsbury’s Reward card customers will no longer be able to redeem their points in Arcadia’s clothing chains, which include Burtons, Dorothy Perkins, Top Shop, Wallis and Warehouse. A […]
Thus, the telecoms company incorporating Demon Internet, has appointed IT and telecoms marketer Alan Blunt as marketing director. Blunt moves to Thus – formerly known as Scottish Telecom – from McLaren, an Edinburgh-based content solutions company, where he was marketing director. He joined McLaren in November last year when he left IndigoVision. He was vice-president […]
Web portal Yahoo! UK & Ireland has teamed up with BMW to create what it claims is a “double advertising first”.