Abbey National is reviewing its entire £14.2m advertising account out of EURO RSCG Wnek Gosper. The bank has confirmed it is in talks with four agencies, including the incumbent, about pitching for the business. No date for a pitch has been set, but a spokesman for the company says the pitches will take place in […]
I, like Georgie Neubauer (MW August 23), have been experiencing problems with my accounts at Lloyds TSB Bank, and have been told by several people at my branch that they have just transferred to a new system and are “having problems with it”. Information has mysteriously disappeared from my online statement, I haven’t received this […]
Because more innovative materials are now available for use in exhibition stand construction, organisers can pick and choose from a variety of traditional and modern looks and styles.
McCain, the Canadian food giant associated with oven-ready frozen chips, is about to embark on a series of major product launches starting with Rostis, which will be aimed at what it dubs as the “no fuss, no hassle” generation. Rostis will be aimed at young adults on the go and will be on supermarket shelves […]
The Information Commissioner’s Office campaign, which seeks to highlight public ignorance over the way their personal data is used, has been panned by direct marketers. Was its approach too heavy handed?
Scottish Courage is dropping the “pilsner” from its Miller Pilsner brand in an attempt to Americanise the lager as part of an £8m relaunch. The brewer is also introducing a new dispenser, which promises to reduce wastage and provide customers with an “enhanced pint”. Kerr Arthur, marketing manager for Miller brands at Scottish Courage, says […]
Of course consumers switch energy supplier on price – “Critical mass in the energy market” (MW August 16). This has always been the case in what is a fiercely competitive market. In fact, a recent MORI poll confirms that 60 to 70 per cent of people buy on price, so it’s hardly surprising that the […]
Few things can be more satisfying for a brand owner than the clever sales promotion that stealthily captures its customers’ imagination. At a minimum of cost, compared with above-the-line advertising, and with a maximum of leverage – not to mention some useful accountability – it brings punters flocking again and again to the retail counters. […]
The Diary was pleased to receive information from Royal Bank of Scotland last week announcing the company has appointed Adrian Bryant as head of customer marketing and product development for its credit card business. Imagine the confusion in the office when a quick check produced a cutting from April quoting Bryant as RBS’s head of […]
French fashion house Nina Ricci is relaunching its cosmetics line next year in a bid to capitalise on the success of its latest fragrance launch. The new range, as yet unnamed, will be available in UK department stores in the second half of 2002. It is understood that the products will be sold under a […]
Powergen has appointed the managing director of its energy trading business, Nick Horler, as managing director for its retail business. Horler replaces Mike Wagner, who has left to become managing director of NTL’s business division. Horler joined Powergen in 1996 as sales and marketing director of the industrial and commercial division. His position has been […]
BAA is reviewing its roster of below-the-line agencies that work on the group’s retail marketing activities. The airport management company, which works with a range of agencies, appointed J Walter Thompson, Delaney Lund Knox Warren and Claydon Heeley Jones Mason to handle the &£5m retail advertising account last year. Below-the-line agency 141 also works on […]
Baxters of Speyside has appointed MediaCom Scotland to handle its £4.5m media planning and buying account.
RFU has failed to secure a title sponsor for the coming season after hiking its asking price by £3m
I read with interest Amanda Wilkinson’s story about ITV director of channels David Liddiment’s response to criticisms of The Premiership football highlights programme (MW last week). Although he stood by the viewing figures of the first show, saying: “In its first weekmore people watched the programme than the average for the whole of last season’s […]