Associated is to keep MediaVest

MediaVest has retained the £27m Associated Newspapers’ media planning and buying account, following a three-way pitch.

MediaVest has retained the &£27m Associated Newspapers’ media planning and buying account, following a three-way pitch.

The agency pitched against Walker Media and the Allmond Partnership after Associated Newspapers called a statutory review in June.

MediaVest has held the centralised media account for Associated Newspapers – which owns the Daily Mail, the Mail on Sunday, the Evening Standard and the Metro series of free dailies – since 1997.

The news will be a relief to MediaVest following Barclays’ decision to review its &£22m media planning and buying account, which MediaVest has held for the past five years. Barclays appointed its sister agency, Starcom Motive to handle the account.

Metro managing director Mike Anderson, with the marketing teams on other newspaper brands, oversaw the pitch process.

Associated Newspapers is expected to respond to the increased marketing muscle of Express Newspapers. Richard Desmond’s company Northern & Shell bought the Express group last year and increased its media spend. It is understood Associated Newspapers will increase its media spend in a bid to consolidate the Daily Mail and the Mail on Sunday’s positions as the leading mid-market tabloids.

In June, the Evening Standard appointed its first marketing director, handing the job to former Bhs marketing chief, Jane Hayman.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here