BMP beats Partners to MoneyeXtra business

BMP DDB has won the creative account for MoneyeXtra, Bristol & West’s financial services aggregation website, after pitching against incumbent Partners BDDH.

The decision to review the business was announced at the beginning of last month. Only the two agencies were invited to pitch for the work.

The site, which is separate from the main Bristol & West business, contains a database of financial services companies’ products including credit cards and mortgages.

It has a share-dealing section allowing customers to buy and sell online. News and features on the financial services sector are also provided, along with a tax calculator.

The company revamped the site in May. It dropped its blue design in favour of purple in order to make itself less conservative. The “.com” part of the name was also dropped and an e-mail service was introduced to alert customers of new interest rates on accounts.

MoneyeXtra was bought by Bristol & West from The Exchange in December last year. Bristol & West last month announced plans to buy independent financial advisers Willis National from joint owners Willis Group and Abbey National for &£40m in order to boost its pensions business.

Bristol & West will next year merge MoneyeXtra with Willis National under the MoneyeXtra brand as a phone, face-to-face and Internet IFA.