The Capital Radio Group has appointed a former British Gas marketer David Andrews to run marketing across all of its stations.
The appointment is part of a restructure of the Capital Group following a recent drop in profits across the business and a downturn in audience figures for the flagship station Capital 95.8 FM.
Previously organised along regional lines, the group has aligned into four operational brands: CHR(Contemporary Hit Radio), Century network, Capital Gold FM and the niche station XFM. As head of marketing, Andrews will be responsible for developing brand strategy for the regional CHR stations, including Capital 95.8 FM and Capital Gold FM.
Andrews moves from Capital’s Birmingham-based BRMB radio, where he was head of marketing. He was responsible for the controversial “Two strangers and a wedding” initiative, when two strangers married on air. When the Capital Radio Group took over the Century network, he became managing director of Century FM in Manchester.
In his role Andrews will appoint new heads of marketing for CHR in London and the regions, who will work alongside a new group programming and content director. Andrews will report to Capital 95.8 FM and Capital Gold managing director Andria Vidler.
The group’s restructure will include placing its entire digital output under one brand, with Mark Frost becoming digital development director. The content will include existing brands such as Cube, Life Digital, Web Radio and Online Retail.